Illuminate Landing Page

Illuminate protocol needed a ground-up landing page to promote the protocol and its features. Making a compelling value proposition for an 'easy to use' DeFi protocol that relies upon inherent complexity is a big challenge.

Starting with design cues from the UI (that I also designed) and an evolving brand aesthetic, I built the page from the ground up, communicating the protocol's value proposition and mechanics through animations and graphics built using Figma and Adobe tools. Like a fully fledged web project, I had a lot of conversations with internal stakeholders and outside parties to push the content and design towards higher impact. After a series of design revisions and mocks I coded the page using HTML, CSS, and Javascript, relying on Web Components for reusable elements. Illuminate.finance

A sexy, screen-responsive landing page that draws visitors into our unique protocol, its features, and possible use cases.

This was another project that made use of my full stack of skills, from design to development. Not only did I spearhead all of the graphic elements and coding of the site, but I lead the conversations with stakeholders in marketing and business development to make sure the final result met clear stated goals.